Note: Please understand that this website is not affiliated with the Molyneux company in any way, it is only a reference page for collectors and those who have enjoyed the Molyneux fragrances.


The goal of this website is to show the present owners of the Molyneux company how much we miss the discontinued classics and hopefully, if they see that there is enough interest and demand, they will bring back your favorite perfume!


Please leave a comment below (for example: of why you liked the perfume, describe the scent, time period or age you wore it, who gave it to you or what occasion, any specific memories), who knows, perhaps someone from the company might see it.

History

Molyneux of 5 rue Royale, Paris. Couture house, established in 1919 by Edward Molyneux, Irish origins, London-born designer who trained at Lucile Ltd. First 20th century British couturier, working in Paris to be able to impose the British clothing taste, sober, classic fashions that were very successful.

Edward Molyneux was a fashion designer in the early part of the 20th century. His first love was painting, but his true artistry quickly turned to fashion when he won a design contest sponsored by the heralded veteran fashion designer, Lady Lucille Duff-Gordon. Lucille, impressed by the work of such a young and talented man, subsequently gave him a job at her couture house.

The ravages of war halted dress designs fro Molyneux and Molyneux served as a captain in the first World War. Unfortunately in 1918, he became wounded and lost an eye during the fighting. After the war he returned to Paris and in 1919, with the help of friends, opened his own house at 14, rue Royale.  It may be said that because of his loss of eyesight, he disliked the use of excessive decoration and preferred simplicity and fluid lines over the fussiness of Lucille‘s designs. His designs had ‘a thoroughly British upper-class restraint.’

Captain Molyneux also designed lingerie and hats and commissioned perfumes, such as Numero Cinq, Le Chic and Fete de Molyneux. Captain Molyneux was also a great believer in the good luck of number five. His rapidly successful business was run from No. 5, Rue Royale and two of his best known perfumes were to be called "Numero Cinq" and "Rue Royale".



He opened new branches of his salons in Monte Carlo, Cannes, Biarritz and London. His rue Royale shop was all pearl gray, including the dresses of the vendeuses— the only house that imposed a uniform.

Introduced three perfumes in 1925, all with names associated with their rue Royale address:
  • Parfum 3 was named after Maxim's restaurant
  • Parfum 14 was named after  Molyneux 's previous address
  • Le Numero Cinq was named after  current address. Curiously the perfume was sold in the USA as Le Parfum Connu, because Chanel had introduced her Parfum No. 5 in 1921.
In 1964, Captain Edward Molyneux announced that he would reopen his atelier at 5 Rue Royale (right next to Maxim's at No. 3) after a fifteen-year lapse.  He spent the majority of those years painting, but when he became bored, he decided to come back to fashion. Molyneux closed in 1950 because of eye trouble (he felt his other eye was losing sight).

Edward Molyneux retired in 1967 and died in 1974. Molyneux/Parfums Quartz, split from couture house in 1990 when nephew his nephew assumed control; now part of Sanofi Group.

Fodor's Europe, 1954:
"Molyneux. "Chic"— for brunettes, men or women; "le Numero Cinq" —fresh and clean, for everyone; "Magnificence"— tenacious, sumptuous with furs; "Rue Royale"— for young red-heads; "Vivre"— blondes."

Fodor's Europe, 1967:
"Molyneux, "No. 5." "Rue Royale" (for teenagers)"

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